← Back to the homepage
THE JOURNAL

Notes on
the experience.

Beverage craft

A menu is a promise to the room.

Akash Kushwaha

A beverage menu introduces an idea. Service has to make that idea feel natural. A drink can be thoughtful, distinctive and beautifully described, but its place in the experience also depends on preparation, timing and how confidently the team can explain it.

I think about the menu and the room together. What does the guest need to understand? How does the drink sit alongside the food? Can the team prepare it consistently when the restaurant is busy? These questions belong in the creative process, alongside flavour and presentation.

That does not mean making every idea simpler. It means being deliberate about where complexity adds something. A preparation made before service may make an ambitious drink practical. A clearer description may help a guest discover an ingredient without feeling they need specialist knowledge to order.

The conversation with the team matters too. Walking through a recipe, discussing the reason behind a garnish and listening to the people preparing the drink can reveal details that a tasting alone will miss.

For me, a strong beverage offering carries a clear identity from the first description to the final sip. The menu sets the expectation. The room, the team and the preparation are what allow us to keep that promise.

People & leadership

Confidence is built before service.

Akash Kushwaha

A team should not have to guess what good service looks like. Expectations need to be clear enough to use in a real moment, whether someone is preparing a station, describing a drink or responding to a guest’s question.

I see training as an ongoing conversation. A recipe sheet is useful, but understanding why a step matters can make it easier to repeat with care. A service procedure becomes more practical when the team can connect it to the guest experience.

Preparation creates space for that confidence. Before service, it helps to talk about what has changed, where the pressure may come from and what support the team might need. The conversation can be short. What matters is that it gives people something they can act on.

Listening is part of setting standards. The person working a station may notice a difficult handover or a missing detail before anyone else does. Making it comfortable to raise those observations gives a leader the chance to improve the process.

I want a team to feel supported in the work, with a shared understanding of the experience we are trying to create. Confidence grows through preparation, useful feedback and the knowledge that someone will step in when support is needed.

Restaurant operations

The guest sees one experience.

Akash Kushwaha

A restaurant may organise its work into different stations and responsibilities. A guest experiences the evening as a whole. The welcome, the pace of a drink, the food and the way a request is handled all contribute to the same impression.

That perspective shapes how I think about operations. A well-run bar is important, but it also needs to work in step with the dining room. A clear handover can be as valuable as an individual moment of excellent service.

The details often start before the doors open: checking the station, making sure an ingredient is available, agreeing on how to communicate a change and knowing who will support a busy area. These are practical tasks, but they have a direct connection to how composed service feels.

When something does not go to plan, it is useful to look beyond the immediate moment. Was the expectation clear? Did the team have the information and equipment they needed? Was there a handover that could be made easier next time?

Good operations should help people pay attention to the guest. The aim is a team that can work together with clarity, respond thoughtfully and make the experience feel considered from beginning to end.